I design to bring a smile to someone's face.
Whatever their goal, be it simply getting outside for some fresh air or breaking national running records, I'm here to make a positive impact.
I’ve been lucky enough to work with some great people in some wonderful places. I led innovation at Inov-8 in the Lake District, explored the future of personalised footwear with New Balance and UK Sport and learnt from an incredible team at Reebok in Boston.
I have a PhD in design research from Loughborough University Design School, where, after speaking to hundreds of people about running shoes, I know the value of engaging with those who you want to help.
I'm currently leading design for Hoka One One, but if would like to have a chat about design (other topics allowed) please get in touch. I'm available on email, phone and LinkedIn.