I design to bring a smile to someone's face.
Whatever their goal, be it simply getting outside for some fresh air or breaking 30 year old world records, I'm here to make a positive impact.
I'm currently the Head of Design for Hoka One One, a brand empowering a world of athletes to be the best they can be. I'm fortunate to lead a wonderful, diverse team in this task and have, over the years, been lucky enough to work with great people in fantastic places. I led innovation at Inov-8 in the Lake District, explored the future of personalized footwear with New Balance and UK Sport and learnt from an incredible team at Reebok in Boston.
I have a PhD in design research from Loughborough University Design School, where, after speaking to hundreds of people about running shoes, I know the value of engaging with those who you want to help.
I also collaborate with my partner, Claudia Borfiga, on community arts projects that tackle important subjects, like mental health. If would like to have a chat please get in touch! I'm available on email, phone and LinkedIn.