I design to bring joy to people's lives.
Whatever their goal, be it simply getting outside for some fresh air or breaking national running records, I hope my work has a positive impact.
I’ve been lucky enough to work with some great people at some wonderful places. I led innovation at Inov-8 in the Lake District, explored the future of personalised footwear with New Balance and UK Sport and learnt from an incredible team at Reebok in Boston.
I’m a shoe doctor(!)with a PhD in from Loughborough University Design School, where, after speaking to hundreds of people about running shoes, I truly learnt the value of engaging with those who you want to help.
Outside design, I'm passionate about music. In fact, I presented a (college) radio show for a number of years. I also love to make things, from stop motion animation to pottery, and like to travel to exciting new places.
If you wish to enquire about consultancy work or would like to have a chat about design, please get in touch. I'm available on email, phone and LinkedIn.