I design to bring joy into people's lives.
I'm an experienced designer, having worked for and with brands including Reebok, inov-8 and New Balance. I also have a doctorate in consumer research and design from Loughborough University.
In my opinion, immersing and understanding is of critical importance if we're to design useful products. You're just as likely to find me half way up a mountain as your are in a sweaty gym or a local high street.